The July London Sample Sales Guide

July has some amazing sample sales in store for us. Think of Preen (elbows ready ladies?) and Peter Jensen. Go on then, save the date for the July sample sales London.

Know of London sample sales which are not listed? Please leave a comment below.

And as always, be fully prepared by reading the Sample sale shopping tips. Can’t make it to a sample sale? No worries! The Steal Of The Day section (see category on the right) has some great bargains which can rival those one can find at a sample sale.

Travelling to Amsterdam or Paris? There are some great sample sales to be found there as well. Just check out the sample sales section.

Liz Black 3-4 July

Named a Vogue talent by Vogue Italia’s Senior Fashion Editor Sara Maino, Liz Black is opening its doors for a sample sale. There will be up to 85% discount on runway pieces and accessories!

On 3-4 July (12am-8pm) at 3 Craven Court, 29-31 Craven Road, W2 3BX, London

To register: email

Preen by Thornton Bregazzi 4-5 July

With prices starting from just £10 it’s sample sale heaven at the Preen sample sale. Make room for dresses, tops, shoes, skirts and much more.

On 4 (12pm-8pm) and 5 July 2014 (10am-8pm) at 26 South Molton Lane, Mayfair, London, W1K 5LF.

Peter Jensen 4-5 July

Peter Jensen lovers save the date for the Peter Jensen sample sale!

On 4 (3pm-9pm) and 5 July 2014 (10:30am-5pm) at 18-24 Shacklewell Lane, London, E8 2EZ.

Sassi Holford (bridal) 5-12 July

Brides to be don’t miss this chance to find your wedding dress at the Sassi Holford sample sale at up to 70% off. Walk down the aisle in a dress from Sassi’s Couture Collection. Can’t find anything at the sample sale? Enjoy 10% off on all new dress orders placed during the sale.

On 5-12 July 2014 (10am – 6pm Monday, Thursday-Saturday. On Tuesday and Wednesday from 12pm-8pm) at Sassi Holford, 74 Fulham Road, London.

Note: No appointment required on the first day of sale, 5 July 2014, between 10am-1pm. After this, an appointment is necessary. Call 020 7584 1532 or email

Ede & Ravenscroft Pop Up Outlet 9-26 July

It’s up to 75% off menswear and accessories at the Ede & Ravenscroft Pop Up Outlet. Think of jackets from £75, ties for £15, shirts for £25, outerwear and suits from £95.

On 9-26 July 2014 (9am-6pm closed on Sundays) at Shop 13, The Old Truman Brewery, 91 Brick Lane, London, E1 6QL.


One and Only Designer sale 10 July

With up to 85% off RRP there’s something for everyone at the One and Only Designer Sale. Find a host of designer brands.

On 10 July 2014 (11am-8pm) at 26 South Molton Lane, Mayfair, London, W1K 5LF.

meli melo 10 July

Bag lovers cancel your plans for the meli melo sample sale and say hello to your new arm candy.

On 10 July 2014 (8am-18:30pm) at meli melo Store, 324 Portobello Road, London, W10 5RU.

Please note: cash and card for items over £100.

Petits Bisous 16-17 July

Petits Bisous is opening its doors for its lingerie sample sale where you can designer lingerie, sleepwear and accessories at up to 70% off with prices starting at £10 (!). Find brands such as Mimi Holliday, ID Sarrieri, Gilda & Pearl, Lascivious, Beautiful Bottoms, Fleur of England, Something Wicked, Amarcod and many, many more.

On 16-17 July (10am-7pm) at Petits Bisous, 187 Kings Road, Chelsea, London, SW3 5EB.

Crumpet Cashmere 17 July

Cashmere fans save the date for the Crumpet Cashmere sample sale! Get there early as stock from SS14 will be on sale as well.

On 17 July 2014 (10:30am-6pm) at Rubelli/Donghia Ltd, Unit C9 Ground Floor, Design Centre East, Chelsea Harbour, London SW10 0XF


Jewellery mavens you don’t want to miss the VICKISARGE sample sale. It’s up to 70% off their fab jewellery.

On 17 July 2014 (10am-7pm) at 38 Elizabeth Street, London, SW1W 9NZ.

Jack Wills 22-24 July

Just in time for the summer holidays. Jack Wills is having a sample sale. Snap something up from this great British brand and be all set for summer and beyond.

On 22-23 (8am-8pm TBC) and 24 July 2014 (8am-5pm TBC) at 26 South Molton Lane, Mayfair, London, W1K 5LF.

Marina London, Blake LDN, YOLKE and Leivankash 22 July

Drinks, sample sale shopping and champagne popsicles what else does a girl need? Head over to this multi-brands sample sale with: Marina London, Blake LDN, YOLKE and  Leivankash. Snap up a sample sale bargain at up to 75% off while sipping a drink

On 22 July 2014 (11am-9pm) at Beaufort House, Members Club Entrance, 354 Kings Road, SW3 5UZ.

MIH Jeans 23-24 July

Who can say no to denim? Save the date for the MIH Jeans sample sale.

On 23-24 July 2014 (10am-7:30pm) at The Studios, 186 Shepherds Bush Road, London W6 7NL.

Samantha Sung 23-28 July

Kj’s Laundry is opening its doors for an exclusive Samantha Sung sample sale. With up to 70% off (prices from £50) you won’t leave empty handed.

On 23-28 July 2014 at Kj’s Laundry 74 Marylebone Lane, London, W1U 2PW.

Matthew Williamson 24 and 25 July

Elbows ready ladies? Matthew Williamson is having a sample sale. Bargains to be had as it’s up to 70% off womenswear and accessories.

Restocked daily.

On 24 (9am-7pm) and 25 July 2014 (9am-6pm) at 291 Westbourne Grove, W11 2QA, London.

Please note: cash and cards only (no AMEX).

Lara Bohinc 24 July

Head over to the Lara Bohinc sample sale. What’s for grabs I hear you say? Find jewellery, bags, wallets, belts, kaftans and scarves at up to 90% off!

On 24 July 2014 (8am-8pm) at Lara Bohinc Basement, 149F Sloane Street (entrance Sloane Square), London, SW1X 9BZ.

On the QT 24-27 July

Designer mavens may want to save the date for the On the QT sample sale. Find brands (womenswear and menswear) such as Maison Martin Margiela, Marc Jacobs, Vivienne Westwood, Prada, Etro, Viktor & Rolf, Nudie Jeans, Dolce and Gabbana at up to 80% off.

On 24-26 (11:30am-6:30pm) and 27 July 2014 (11:30am-6pm) at Dray Walk Gallery, 91 Brick Lane, London, E1 6QL.

Entry: £1

The Fold 24 July - 7 August

For the office and beyond stop by The Fold sample sale. With up to 60% and sizes 6-16, upon availability, there’s something for everyone.

On 24 July – 7 August 2014 (Mon- Fri 10am-6pm) at The Fold showroom, 84 Clerkenwell Road, London, EC1M 5 RF.

Christopher Kane 25 July

Whoop, whoop Christopher Kane is having a sample sale. There will be huge discounts so make sure not to miss it.

On 25 July 2014 (TBC-8pm) at 26 South Molton Lane, Mayfair, London, W1K 5LF.

Olive and Moss 25 July (children)

Shop for your mini-me. Head over to the Olive and Moss sample sale where you find everything you need for you 0-4 year old at up to 70% off.

On 25 July 2014 (10am-2pm) at Volcano Coffee House, Parkhall Trading Estate, 40 Martell Street, London, SE21 8EN.

a number of names* 25-27 July

a number of names* has teamed up with Crepe City for the first time to hold their annual sample sale. Brand available include Billionaire Boys Club, BAPE®, ICECREAM, Gourmet Footwear, Ebbets Field Flannels and Mr BATHING APE®.

New stock will be added daily with prices starting from £5 and up to 75% off.

On 25 (11am-7pm), 26 (11am-6pm) and 27 July 2014 (11am-5pm) at Unit G4, The Old Truman Brewery, 91 Brick Lane London E1 6QL.

Amanda Wakeley 28-29 July

This is a sample sale you don’t want to miss. With sizes available in 8-16 there’s something for everyone at the Amanda Wakeley sample sale.

On 28 and 29 July 2014 (10am-6pm) at 25 Eccleston Place, London, SE1W 9NF.

Herve Leger 29-31 July

Make sure you don’t miss the Herve Leger sample sale as dresses start at £200 which is a bargain for Herve Leger.

On 29 (9:30am-6:30pm), 30 (10am-7pm) and 31 July 2014 (10:30am-2pm) at Herve Leger London Boutique 29 Lowndes Street, London, SW1X 9HX.


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