The July London Sample Sales Guide

Seize the savings at the July London sample sales! Time to splurge yourself with guilt-free shopping!

Do check back often as more July London sample sales will be added!

Want to make the most of your sample sale money? See these ‘Sample sale shopping tips‘ and ‘Tips to say yes to the sample sale wedding dress‘ (if you’re off to a bridal sample sale).

Can’t say no to a steal? Check out the Steal Of The Day category for deals as good as those to be found at sample sales (and sometimes even better) and shop a steal from wherever you are.

For sample sales in New YorkAmsterdamParis and Antwerp see here.

Please note that dates, time and locations can always be subject to last minute change.

Peter Jensen, Être Cécile, Le Kilt and Belize 30 June - 1 July

Sample sale lovers, Peter Jensen, Être Cécile, Le Kilt and Belize have teamed up for a sample sale where you can shop at up to 80% off. Prices start at £10!

On 30 June – 1 July 2017 (11am-7pm) at The BOX, 4 – 6 Ram Place, London, E9 6LT.

Entry: £1 for the Stitch Academy charity (Prada, Valentino, Gucci, Balmain, etc) 1 July

Prada, Valentino, Gucci, Balmain and many more designer brands can be found at the sample sale. Shop at up to 90% off.

On 1 July 217 (10am-9:30pm) at 26 South Molton Lane, London, W1K 5LF.

Note: register here.

Linda Farrow 4-9 July

You can’t go wrong with a new pair of sunglasses and especially not when you can snap one up for steal prices at the Linda Farrow sample sale!

So cancel your plans and get yourself one of these sunglasses: Linda Farrow, Matthew Williamson, Erdem, Orlebar Brown, Dries van Noten, Ann Demeulemeester and many more.

On 4-7 (10am-6pm), 8 (11am-6pm) and 9 July 2017 (12pm-4:30pm) at Pippa Store, Notting Hill, 52 Lonsdale Road, London, W11 2DE.


Frame Denim 5-6 July

Denim lovers, make room in your closet! The Frame Denim sample sale is here!

On 5 (12pm-8pm) and 6 July 2017 (8am-7pm) at 26 South Molton Lane, London, W1K 5LF.

Pringle of Scotland 6-8 July

Pringle of Scotland fan? Don’t miss the Pringle of Scotland sample sale where you can shop from just £10.

On 6-8 July 2017 (10am-7pm) at The BOX, 4-6 Ram Place, London, E9 6LT.

Preen 7-8 July

Offering generous discounts, the Preen sample sale is perfect for updating your wardrobe without having to break the bank.

On 7 (12pm-8pm) and 8 July 2017 (10am-6pm) at 26 South Molton Lane, London, W1K 5LF.

Lazy Oaf 8 July

Get ready for the Lazy Oaf sample sale and snap up womenswear, menswear, Hello Kitty x Lazy Oaf, Esther Loves Oaf and more.

On 8 July 2017 (10am-6pm) at Dalston Pier, 2A John Campbell Road, London, N16 8JZ.

Note: cash and cards accepted.

Knomo 10-15 July

Bag and tech lovers get ready for the Knomo sample sale where you can find some amazing steals!

With prices between £5-£150 and hundreds of styles to choose, from backpacks to briefcases, iPhone cases to luggage – every accessory is carefully designed for technology and packed full of organisational compartments.

Choose from soft, full-grain leather, water-repellent canvas or squashy quilted fabric, whatever suits your style.

On 10-14 (7:30am-7pm) and 15 July 2017 (12pm-6pm) at Unit 3, Old Street Tube Station, London, EC1Y 1BE.

For an idea of what’s available see the below photos.

One & Only Designer Sale 13 July

Find a ray of designers at the One & Only Designer Sale.

On 13 July 2017 (11:30pm-8pm) at 26 South Molton Lane, London, W1K 5LF. Doors close at 7:30pm

Note: for VIP tickets click here.

Aida (Levi's Made & Crafted, Just Female, Mads Norgaard, Samsoe Samsoe, Miista, Solsana, etc) 13-16 July

Aida is openings its doors for a 4 day sample sale where you can find womenswear and menswear such as Selected Femme, Selected Homme, Twist & Tango, Des Petits Hauts, Howlin’, Pyrus, Minimum, Levi’s Made & Crafted, Just Female, Mads Norgaard, Samsoe Samsoe, Miista, Solsana and more.

Prices? A steal. Shop items from £5 to £30.

On 13 (10:30am-8pm), 14-15 (10:30am-7pm) and 16 July 2017 (12pm-6pm) at 133 Shoreditch high Street, Shoreditch, London, E1 6JE.

Diane von Furstenberg 13-17 July

Cancel your plans the Diane von Furstenberg sample sale is back. Shop those coveted pieces at steeply discounted prices.

On 13 (12pm-9pm), 14 (7am-9pm), 15 (9am-6pm), 16 (11am-4pm) and 17 July 2017 (7am-6pm) at 35 Baker Street, London, W1U 8EN.

Entry: £2 for the GOSH Charity.

Note: cash and credit cards accepted.

Sophie Hulme 20-21 July

Wow! The first ever Sophie Hulme sample sale is here!

Shop at up to 70% off bags and small leather goods. Prices start from just £20.

On 20 (1pm-8pm) and 21 July 2017 (8:30am-7pm) at Protein Studio, 31 New Inn Yard, London, EC2A 3EY.

Note: cash and credit cards (except American Express) are accepted.

London’s Warehouse Clearance Sale 20-21 July

At the London’s Warehouse Clearance Sale you can find designers like Alexander McQueen and Valentino at up to 95% off. Shop womenswear, menswear, shoes and accessories.

On 20 (11am-8pm) and 21 July 2017 (9am-7pm) at 26 South Molton Lane, London, W1K 5LF.

Mulberry 24-28 July

Yes, the Mulberry sample sale is back!

Find bags, purses, ready to wear and shoes at up to 75% off!

On 24 (5:30pm-8pm) and 25-28 July 2017 (8am-8pm) at 26 South Molton Lane, London, W1K 5LF.

Register here.

Mercy Delta 27 July

Love Mercy Delta? Don’t miss the Mercy Delta sample sale. Find silk blouses and scarves, cashmere knitwear and wraps and cotton accessories.

On 27 July 2017 (5pm-8pm) at the Savoy Hotel, Iolanthe Suite, The Strand, London, WC2R 0EU.

Note: cash only.

Helmut Lang and Theory 27-29 July

Waiting for a Helmut Lang and Theory sample sale? Here it is!

On 27 (5pm-9pm), 28 (10am-9pm) and 29 July 2017 (10am-67pm) at 116 Marylebone Lane, London, W1U 2HH.

Entry: £2

Note: cash and cards (no Amex) accepted

Astrid & Miyu 28-30 July

Jewellery lovers stock up on some new bling bling at the Astrid & Miyu sample sale where you can find steals from just £3.

On 28-29 (11am-7pm) and 30 July 2017 (12pm-6pm) at Astrid & Miyu, BOXPARK Unit 28, 2-10 Bethnal Green Road, London, E1 6JE.

Vera Wang 31 July - 5 August

Getting married? Looking for your dream designer wedding dress at sample sale prices? Save the date for the Vera Wang annual bridal sample sale where you can shop at up to 80% off! Prices? From £500 to £2500.

On 31 July – 5 August 2017 at 59 Brook Street, Mayfair, London W1K 4HS.

For appointment email:

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