The July London Sample Sales Guide

July 2015 Sample Sales London Style Barista London Sample Sales


Sample sale shoppers add these July London sample sales to your shopping itinerary. Be prepared for some amazing sample sale bargains and sample sales. Think of Versace, Browns bridal and more.

And yes, more London sample sales will be added. Don’t tell anyone but there might be an amazing shoe sample sale you want to cancel all your plans for. If all goes well it will be added to the July London sample sales guide. So check back often and start jotting down the dates for these sample sales.

Do make sure to read ‘Sample sale shopping tips‘ to get the most out of your sample sale money. See here.

Love to snap up a steal but not in London? Check out the Steal Of The Day category for deals as good as those to be found at sample sales.

For sample sales in New YorkAmsterdam and Paris see here.

Victoria Beckham 30 June - 1 July





Cancel all your plans! Here’s a Victoria Beckham sample sale! Yes, a sample sale! Shop eyewear and accessories (including bags) at….70% off! Prices start at just £30!

Sunglasses are either £30 or £50 and bags are a steal as well. Take the Victoria Beckham Liberty Tote for example. It can be your new It-bag for £350….So what’s keeping you?

On 30 June (10:30am-8pm) and 1 July 2015 (9am-8pm) at The Yard, 89 1/2 Worship Street, Shoreditch, London, EC2A 2BF.

Registering beforehand to receive invite is required! Register at

For a sneak peek see photos below (taken on 30 June). Note new stock will be added.












Mercy Delta 30 June - 1 July





Mercy Delta known for its scarves is having a 2-day sample sale.

On 30 June – 1 July 2015 (12pm-7pm) at Lightfoot Showroom, Lower Ground Floor, 8 Marylebone Passage, London, W1W 8EX.





Pretty Ballerinas 2 July





Happy feet happy life? Your feet will thank you if you go to the Pretty Ballerinas sample sale.

Sizes? Available sizes are 4-7.

On 2 July 2015 (8am-7pm) at 13A Marylebone High Street, London, W1U 4NS.





Antipodium 2-3 and 5 July





Is your wardrobe in need of something new? Yes? Make sure to visit the Antipodium sample sale where you can find dresses, t-shirts, jackets, coats and more at up to 80% off!

On 2 (3pm-8pm), 3 (10am-5pm) and 5 July 2014 (9am-2pm) at Antipodium Studio, Unit 24 Cremer Business Centre, 37 Cremer Street, London, E2 8HD.





Hudson Shoes 2-3 July





Hudson Shoes fans treat your feet and head over to the sample sale!

On 2 (9am-7pm) and 3 July 2015 (9am-5pm) at 20 Hoxton Square, London, N16NT.

Note: cash and cards accepted.





Jane Carr 3 July





Get ready for the Jane Carr sample sale! Want to know what to expect? Find women’s and men’s scarves, summer cashmeres, beach towels and ready to wear at up to 80% off.

On 3 July 2015 (11am-8pm) at 26 South Molton Lane, London, W1K 5LF.

Note: cash and credit cards only (excluding AMEX).





Preen 3 July





Say what?!? A Preen sample sale! Yes! Shop Preen, Preen Line and Preen Mini at greatly reduced prices at this 1-day sample sale!

On 3 July 2015 (12pm-8pm) at 24 Endell Street, Covent Garden, London, WC2H 9HQ





The One & Only Designer Sale 3 July





Love a multi-brand designer sample sale? Make sure not to miss the The One & Only Designer sample sale featuring  a numerous amount of designer labels.

On 3 July 2015 (11am-8pm) at 26 South Molton Lane, London, W1K 5LF.





Lee Broom (interior) 3-4 July





Need something new for your home? Save the date for the Lee Broom sample sale and shop at up to 70% off.

For the best selection get as early as possible as limited stock is available.

On 3 (11am-7pm) and 4 July 2015 (10am-6pm) at Lee Broom Studio, 93 Rivington Street, London, EC2A 3AY.





Auria, Silver Spoon Attire, Kitty Joseph, Cleo Ferin and Finchitida 4 July





Fancy a multi-brand sample sale? You’re in luck as Auria, Silver Spoon Attire, Kitty Joseph, Cleo Ferin and Finchitida have teamed up for an up to 80% off sample sale!

On 4 July 2015 (11am-5pm) at 35 Brewer Street, London, W1F 0RX.





Designer Sales UK 4 July





The Designer Sales UK sample sale is back in July.

Expect brands like See by Chloe, Equipment, Moschino, Armani, Calvin Klein, Cami Cuckoo, Kreme, Gant, Maniyak, Superdry, Ocansey Bianchi, Religion, Stone Island, Suwha, Ralph Lauren, Jimmy Choo, Tods, D&G, Sergio Rossi, Paper London and more at up to 90% off there’s plenty to browse through.

On 4 July 2015 (12pm-5pm) at the Chelsea Old Town Hall, King’s Road, London, SW3 5EE.





Versace 3-5 and 10-12 July





Missed the June Versace sample sale? No worries! It’s back for the month July with new stock delivered!

On 3-4 (10am-6pm) and 5 (12pm-5pm), 10-11 (10am-6pm) and 12 July 2015 (12pm-5pm) at RSPV store, 34 Chiswick Lane, London, W42JQ.

Nearest tube: Turnham Green.





Browns (bridal) 6-7 July





Walking down the aisle in the near future? Congrats! Looking for that amazing wedding dress? Jot down the dates for the Browns boho chic bridal sample sale where you can find dresses from Valentino, Alberta Ferretti, Delphine Manivet, Johanna Johnson and more.

On 6-7 July 2015 (11am-6pm) at 12 Hinde Street, London, W1U 3BE.

Note: no appointment necessary.





MiH Jeans and Penelope Chilvers 8 July





What’s not to love about this sample sale? Denim and shoes! Everything a girl wants and needs. MiH Jeans and Penelope Chilvers have teamed up for a one-day sample sale where you can shop at up to 75% off.

On 8 July 2015 (8am-8pm) at MiH Jeans, The Studios, 186 Shepberds Bush Road, London, W6 7NL.

Entry: £2 for charity The Haven.





Emily & Fin 9-14 July





Say what? An Emily & Fin sample sale? Yes, during this 5 day sample sale you can shop at up to 80% off!

On 9-14 July 205 (11am-7pm) at The Old Truman Brewery, Ely’s Yard, 15 Hanbury Street, London, E1 6QR.





Matthew Williamson 10 July




You for sure don’t want to miss the Matthew Williamson sample sale where you can shop from £10!

On 10 July 2015 (9am-5pm) at 291 Westbourne Grove, London, W11 2QA.




Miista 10-12 July




Shoeaholics jot down the dates for the Miista sample sale where you can find shoes at up to 70% off!

Sizes? Sitzes rund from 35-41.

On 10 (12pm-7pm), 11 (11am-8pm) and 12 July 2015 (11am-5pm) at 24 Shacklewell Lane,
London, E8 2EZ.




United Nude 10 - 31 July




Shoe lover? Make sure to visit the United Nude sample sale and shop at up to 75% off.

On 10-31 July 2015 (Mon-Fri 11am-6pm, Sat-Sun 11am-7pm) at Shop 7 Dray Walk, Brick Lane, London, E1 6QL.




Designer Sales UK 16 July




The Designer Sales UK sample sale is back in July.

At this sample sale you can find all items at £30! Brands to expect include, LungtadeFancy plus a few pieces from Valentino, Marc Jacobs and Marni.

On 16 July 2015 (12pm-8pm) at 56 Davies Street, Mayfair, London, W1K 5HR.

Enry: £2.




Mackintosh and Drake's 16-18 July



Calling all men! Mackintosh and Drake’s have teamed up for a sample sale where you can shop at up to 70% off.

On 16-18 July 2015 (10am-3pm) at 3 Haberdasher Street, London, N1 6BS.



Peter Jensen 17-18 July





At greatly discounted prices, up to 90% off, you’ll find plenty of steals at the Peter Jensen sample sale.

On 17 (3pm-8pm) and 18 July 2015 (11am-5pm) at 18 Shacklewell Lance (buzzer 4), 1st Floor, London E8 2EZ.





Duchamp 21 July




Calling all gents! The Duchamp sample sale is back!

On 21 July 2015 (9am-8pm) at 26 South Molton Lane, London, W1K 5LF.




Ted Baker 22-24 July




Yes, ladies and gents! There will be a Ted Baker sample sale!  Go on then, tell your friends and family and walk away with sample sale steals.

Prices I hear you say? Snap up suits from £90, dresses from £30, blazers/jackets from £50, bags from £20 and much more besides.

On 22-23 (8am-8pm) and 24 July 2015 (8am-7pm) at Camden Centre, Camden Town Hall, Judd St, London, WC1H 9JE.




Marie Chantal 24-25 July




As nothing beats shopping from your mini-me jot down for the Marie Chantal sample sale!

Find baby gifts from £10, dresses from £40, tees from £15 and much more.

On 24-25 July 2015 (11am-8pm) at 61A Ledbury Road, Notting Hill, London, W11 2AA.




House of Hackney 25-26 July



Yes! The House of Hackney sample sale (fabric) is back! Stock up on those highly popular fabrics at steeply discounted prices.

On 25 (10am-6pm) and 26 July 2015 (10am-4pm) at Basement, Space at Foge & Co, 154-158 Shoreditch High Street, London, E1 6HU.

Note: cash only.



Vitra 29-31 July


Design and furniture lovers don’t miss out on the Vitra sample sale where you can snap up ex-display items at discounted prices.

Find chairs, tables and more!

On 29-31 July 2015 (10am-5pm) at Vitra Showroom, 30 Clerkenwell Road, London, EC1M 5PG.


Designers Sample Sales (Opening Ceremony, Markus Lupfer, Danielle Romeril, Toga Pulla, Toga Archive, Swear, Emma Shipley, Thakoon Addition and Preen) 30-31 July

Save the date for this multi brand sample sale where you can shop Footwear (Opening Ceremony, Markus Lupfer, Toga Pulla, Swear, Thakoon AdditionPreen By Thornton Bregazzi, B Store), ready to wear and accessories (Emma Shipley, Danielle Romeril, Prism, Toga Archive) at UP TO 80% off!

Find ready to wear, shoes and accessories.

On 30 (10am-8pm) and 31 July 2015 (9:30am-7:30pm) at Beach Blanket Babylon, 19-23 Bethnal Green Rd, Shoreditch, London, E1 6LA

Nearest tube: Shoreditch High Street

Note: cash and cards accepted



Astley Clarke 30-31 July

As every girl can use a bit of bling bling in her life, here’s the Astley Clarke sample sale! With up to 80% off and prices starting at £35 there’s something for everyone.

Wondering whether you can snap up the classic Biography woven bracelets for sample sale prices? You’re in luck as they will be available at the sample sale including diamonds rings and lockets.

On 30-31 July 2015 (8am-8pm) at The Astley Clarke Boutique, 6 Junction Mews, London, W2 1PN.

Amanda Wakeley 30-31 July - 1 August

Have you been waiting for the Amanda Wakeley sample sale? Here it is! Shop those highly coveted pieces at steeply discounted prices during this 3 day sample sale bonanza.

Prices will start at just £30 and it will be up to 85% off! This is the opportunity to stock up on a new summer wardrobe as it’s buy now wear now. Find items from Amanda Wakeley’s last 4 summer and cruise collections with sizes from 8 – 16.

On 30 (2pm-9pm), 31 July (10am-9pm) and 1 August 2015 (10am-2pm) at 26 South Molton Lane, Mayfair, London, W1K 5LF.

For a peek inside see below. And yes, there are amazing steals to be found! You can find dresses from £3,995 for just £195! Jackets are £80 and those snakeskin wallets just £50.






Herve Leger 30 July - 1 August

Calling all Herve Leger fans! The Herve Leger sample sale is back! Shop those highly coveted items at steeply discounted prices (prices from £200)!

On 30 July – 1 August (10:30am-6:30pm) at Herve Leger London Boutique, 29 Lowndes Street, Knightsbride, SW1X 9HX.

All Saints 30 July - 2 August

All Saints sample sale? Yes, don’t miss it and say hello to your new wardrobe!

On 30 (12pm-10pm) 31 July -1 (9:30am-10pm) and 2 August 2015 (11:30am-6pm) at The Old Truman Brewery,
91 Brick Lane, E1 6QL London.

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  1. Andrew June 30, 2015 Reply

    Hi, is the Ted Baker sample sale not happening anymore ? Thanks A.

    • Author
      Victoria July 1, 2015 Reply

      Hello there. The sample sale is still going ahead and you can still attend. Victoria

  2. Kseniia July 6, 2015 Reply

    Hi! Can you tell me please which shoe brand may host a sample sale and what dates approx?
    I’m planning a weekend trip, but don’t want to miss smith amazing)

    • Author
      Victoria July 8, 2015 Reply

      Hi thanks for leaving a comment and visiting Style Barista. Unfortunately,that amazing shoe sample sale will not take place this month. I’ve been told that hopefully it will now happen after the summer. If I have more info on it I’ll add it to a sample sales guide.

      Enjoy your weekend in London and do have a look at the 10 things to do in London in July for inspiration (besides shopping of course ;-)).

  3. hendrick July 13, 2015 Reply

    Good morning,

    I remember seeing a Ted Baker sample sale (saw it ending of june if i am right) was just hoping if you can update me/us regarding the sample sale. If its been cancelled or if its still happening (and if so can you forward the dates and location please) .

    Look forward to your reply

    Kind regards,


    • Author
      Victoria July 13, 2015 Reply

      Good morning,

      I’ve just re-added the Ted Baker sample sale. It’s still happening so happy sample sale shopping ;-). Thank you for checking Style Barista!



  4. ululual July 25, 2015 Reply

    Thanks a lot to let us know about T Baker S Sale was very good.

    • Author
      Victoria August 3, 2015 Reply

      Happy to hear that you loved the Ted Baker sample sale! Victoria x

  5. Chloe August 3, 2015 Reply

    Hi there!

    Missed the Ted Baker sample sale in July in London and I am gutted.

    Will they be having one in Sept/Oct this year?

    • Author
      Victoria August 3, 2015 Reply

      Thanks for checking Style Barista. It might be that Ted Baker has a sample sale later this year. Probably not in September as it’s too soon after their July sample sale. But if there’s any news I will add it to a sample sales guide. Best to check the sample sales section regularly. Victoria x

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