The January London Sample Sales Guide

New year, new clothes and shoes! Find it at steeply discounted prices at the January London sample sales.

Make sure to check back often as for sure lots of other sample sales will be added.

Want to make the most of your sample sale visit? Make sure to read ‘Sample sale shopping tips‘ and ‘Tips to say yes to the sample sale wedding dress‘. Always wanted to know What It’s Like To Shop The Hermès Sample Sale? See here.

Love a bargain? Why not have a look at the Steal Of The Day category for deals as good as those to be found at sample sales (and sometimes even better) and shop a steal from wherever you are.

For sample sales in New YorkAmsterdamParis and Antwerp see here.

Please note that dates, time and locations can always be subject to last minute change.

Browns Bride 8-31 January

Bridal sample sale season has arrived and so has the Browns bridal sample sale!

With up to 75% off dresses like Valentino, Monique Lhuillier, Carolina Herrera, Galia Lahav, Marchesa, Mira Zwillinger, Elizabeth Fillmore and Peter Langner for sure you find something to walk down the aisle.

Prices? Start from £800. Looking for Christian Louboutin shoes? They are up to 50% off.

Make your appointment by calling +44 (0)20 70341400 or emailing

On 8-31 January 2018 at Browns, 59 Brook Street, London, W1K 4HS.

Katherine Hooker 16-19 January

It’s time for the Katherine Hooker sample sale! No need to break the bank with up to 85% off!

On 16-19(11am-7pm) and 20 January 2018 (!2pm-5pm) at 54 The Gallery, Shepherd’s Market, London, W1J 7QX.

Catherine Deane 18-20 January

Getting married? Make sure to jot down the dates for the Catherine Deane bridal sample sale where all dresses are up to 500.

On 18-20 January 2018 (10am-6pm) at 31 Lam’s Conduit Street, London, WC1N 3NG.

Ace & Jig 18-21 January

Love Ace & Jig? Make sure to stop by the 3-day sample sale.

On 18-20 (10am-6pm) and 21 January 2018 (12pm-5pm) at Couverture & The Garbstore, 188 Kensington Park Road, London, W11 2ES

Hush 24-26 January

Yes! The Hush sample sale is back. For three days only find seconds, samples and end-of-line items from just £5!

On 24 (1pm-7pm), 25 (10am-8pm) and 26 January 2018 (9am-2pm) at Battersea Arts Centre, Lavender Hill, London, SW11 5TN.

Note: cash and cards accepted.

Tao & Friends 25-26 January

Is your mini-me in need of something new? Time to stop by the Tao & Friends sample sale where you can find bargains at up to 80% off. As there will be spring/summer and autumn/winter clothing you are set for 2018.

On 25 (10am—7pm) and 26 January 2018 (10am-6pm) at 96 Portland Road, London, W11 4LW

Lucy Choi 25-27 January

As a girl can never have enough shoes, you can’t afford to miss the Lucy Choi sample sale where you can shop shoes at up to 80% off.

On 25-27 January 2018 (10:30am-7pm) at Lucy Choi London Flagship, 18 Connaught Street, London, W2 2AD.

Karen Millen 26-27 January

Meet the Karen Millen sample sale!

On 26 (10am-7pm) and 27 January 2018 (10am-6pm) at Chiswick Town Hall, Heathfield Terrace, Chiswick, London, W4 4JN.

Hobbs 26-28 January

Cancel your plans! The Hobbs sample sale is here!

On 26 (12pm—6pm), 27 (10am-6pm) and 28 January 2018 (11am-5pm) at Cavendish Conference Centre, 22 Duchess Mews, London, W1G 9DT.

Entry: £2.

Lot78 27 January

The Lot78 sample sale is perfect for stocking up on autumn/winter2017 items as these are the ones for sale.

Stock will be replenished throughout the day.

On 27 January 2018 (11am-3pm) at Great Western Studios, 65 Alfred Road, Studio 107, London, W2 5EU.

Note: cash and cards accepted.

Lucy Choi 30-31 January

Couldn’t make the previous Lucy Choi sample sale? You’re in luck as there’s another one this month. Shop shoes at up to 80% off.

On 30-31 January 2018 (10:30am-7pm) at Lucy Choi London Flagship, 18 Connaught Street, London, W2 2AD.

Jerome Dreyfuss 30 January - 1 February

No need to break the bank when you shop the Jerome Dreyfuss sample sale.

On 30-31 January (10am-7pm) and 1 February 2018 (10am-8pm) at Jerome Dreyfuss, 20-22 Berkeley Square, Mayfair, London, W1J 6EQ


Need to update your jewellery stash? Don’t miss out on the VICKISARGE sample sale where you can find items at up to 80% off.

On 31 January 2018 (8am-7pm) at VICKISARGE, 38 Elizabeth Street, London, SW1W 9NZ.

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