The April London Sample Sales Guide

It’s time to splurge yourself with guilt-free shopping! The April London sample sales guide is here! There’s something for everyone, shoes, bags and of course lots of clothing and more!

Check back often as the April London sample sales guide will be updated as soon as more sample sales pop in.

Want to make the most of your sample sale money? Check out these ‘Sample sale shopping tips‘ and ‘Tips to say yes to the sample sale wedding dress‘ (if you’re off to a bridal sample sale).

Can’t say no to a steal? Check out the Steal Of The Day category for deals as good as those to be found at sample sales (and sometimes even better) and shop a steal from wherever you are.

For sample sales in New YorkAmsterdamParis and Antwerp see here.

Please note that dates, time and locations can always be subject to last minute change.

Sunspel 6-8 April

The Sunspel sample sale is back this April. For 3 days find womenswear and menswear at steeply discounted prices.

Wondering what to expect? Shop knitwear, t-shirts, polo shirts, underwear, trousers, footwear and more at up to 70% off. Find items from just £10.

On 6 (9am-8pm), 7 (10am-8pm) and 8 April 2018 (11am-5pm) at The BOX, 4-6 Ram Place, London, E9 6LT.

Diane Von Furstenberg 11-13 April (take a look inside the sample sale including price list)

Diane Von Furstenberg fans will love to hear that there will be a 3-day sample sale where you can snap up samples and previous collections at steeply discounted prices!

On 11-12 (8am-8pm) and 13 April 2018 (8am-4pm) at Carousel Next Door, 35 Baker Street, London, W1U 8EN.

Entry: £2 for charity (Beauty Banks Charity).

Want to have a look inside the Diane von Furstenberg sample sale? See here.

Marie-Chantal 12-15 April (online)

How about shopping the Marie-Chantal sample sale from wherever you are? How? Simply, check out the online 4-day sample sale where you can shop from just £10.

Find previous collections for boys, girls and babies.

Click here for the Marie-Chantal sample sale.

Anine Bing 13-15 April (take a look inside the sample sale including price list)

For the 1st ever, Anine Bing will be having a sample sale in the UK! Fashion lovers can snap up those highly coveted biker jackets, ankle boots, tops, bras, dresses, tops and more. All at up to 80% off!

On 13 (11am-7pm), 14 (aam-6pm) and 15 April 2018 at The Box, 4-6 Ram Place, London, E9 6LT.

For a look inside the Anine Bing sample sale see here.

Joseph (incl. ALC, Each x Other, Gianvito Rossi, Laurence Dacade, Marni, Mira Mikati, Paco Rabanne, Stella McCartney, Margiela etc) 17-19 April (take a look inside the Joseph sample sale)

Couldn’t make the March Joseph sample sale? Then this is your chance to snap up Joseph and a number of other designer brands such as ALC, Each x Other, Gianvito Rossi, Laurence Dacade, Marni, Mira Mikati, Paco Rabanne, Stella McCartney, Margiela at discounted prices at the April Joseph sample sale. Working at Canary Wharf then it is just a short walk away!

Prices? Up to 70% off.

Click here for a review of the March Joseph sample sale.

On 17-18 (8am-8pm) and 19 April 2018 (8am-7pm) at East Wintergarden, 43 Bank Street, London, E14 5NX.

Note: no cash accepted, cards payments only.

Note 2: Coats and bags must be checked into cloakroom

For a peek inside check out the below photos.


Jo Gordon, Neuba, Studio Nicholson and Ally Capellino 19-20 April

Jo Gordon, Neuba, Studio Nicholson and Ally Capellino have teamed up for a 2-day sample sale where you can find hats, scarves, gloves, blankets, bags, accessories and more.

On  19 (9:30am-7:30pm) and 20 April 2018 (9:30am-5pm) at St Hilda’s East, 18 Club Row, London, E2 7EY.

Entry: £2 for Spitalfields Crypt Trust & St Hilda’s East Community Centre.

Être Cécile, Être Petite, Marimekko, Nomia, Perks and Mini, Dima Leu, Lot 78, Allude, and Sykes 20-22 April

Save the date for the Être CécileÊtre Petite, MarimekkoNomiaPerks and MiniDima LeuLot 78Allude and Sykes sample sale. There’s something for everyone. Think of womenswear, menswear, childrenswear, accessories and homeware all at up to 80% off. Prices start at just £10.

On 20 (11am-7pm), 21 (10am-6pm) and 22 April 2018 (11am-5pm) at The Box, 4-6 Ram Place, London, E9 6LT.

Note: credit cards accepted.

Karen Millen 20-21 April

Karen Millen fans get ready for a shopping spree! the Karen Millen sample sale is here!

On 20 (10am-7pm) and 21 April 2018 (10am-6pm) at Hampstead Town Hall, 213 Haverstock Hill, London, NW3 4QP.

Jenny Packham 24 (bridal) and 26 April (evening wear)

Whether you’re a bride to be or looking for something to dazzle in you can find it all at the Jenny Packham sample sale.

Brides to be can bag their dream wedding dress and accessories on 24 April at up to 80% off. As the sample sale is restocked throughout the day you can browse all day the Jenny Packham sample sale. Available sizes run through 6-16 (UK sizes).

If you’re looking for evening wear then you should pencil 26 April in your diary as then you can score evening wear at up to 80% off. Available sizes also run through 6-16 (UK sizes).

On 24 and 26 April 2018 at Jenny Packham Showroom, 1st Floor, 34 North Row, London, W1K 6DQ.

Reiss 24-28 April

How about guilt-free shopping? Head over to the Reiss sample sale and snap up a steal!

On 24-27 (8am-8pm) and 28 April 2018 at 26 South Molton Lane, London, W1K 5LF.

Christopher Kane 25 April (take a peek inside the sample sale)

Want Christopher Kane at discounted prices? Head over to the Christopher Kane sample sale.

On 25 April 2018 (11am-8:30pm) at Rex House, 12 Regent Street St James, London, SW1Y 4SE.

Note: last entry 8pm

Update: 25 April, the prices are amazing! Read the review here,


Jasper Conran 26 April

Get ready for the Jasper Conran sample sale where you can find womenswear, shoes, bags and homeware.

On 26 April 2018 (10am-4pm) at Jasper Conran, 1-7 Rostrevor Mews, London, SW6 5AZ.

Les Néréides 26-29 April

Have you been waiting for the fabulous Les Néréides sample sale? Then you’re in luck! For 4 days you can shop those gorgeous jewellery at up to 70% off!

On 26-28 (11am-8pm) and 29 April 2018 (12pm-6pm) at Les Néréides – basement, 35 Long acre, Covent Garden, WC2E 9JT London

Entry: £1 for the Les Néréides Loves Animals Charity programme.

Note: Time slots may be allocated during busier periods gaining entry (limited time slots available every day).

For a peek of what’s available scroll down below.

Roksanda 30 April

Refresh your wardrobe and get ready for summer at the Roksanda sample sale.

On 30 April 2018 (8am-8pm) at The Hoxton Holborn, 199-206 High Holborn, London, WC1V 7BD.

Register here.

Olivia Burton 30 April

It’s all about watches at the Olivia Burton sample sale!

On 30 April 2018 (8am-7:30pm) at Protein Studio 31 New Inn Yard, London EC2A 3EY.

Want to know what’s available at what prices? Have a look inside the Olivia Burton sample sale here.

Sophia Webster 30 April - 1 May (take a peek inside)

As there’s always room for more shoes, shoe lovers get ready for the Sophia Webster sample sale!

On 30 April (9am-7:30pm) and 1 May 2018 (8am-7:30pm) at Protein Studios, 31 New Inn Yard, London, EC2A 3EY.

To register click here.

Want to know what’s available at what prices? Have a look inside the Sophia Webster sample sale here.

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