Alexa Chung stars in the Longchamp Spring campaign

And here it is, the Longchamp video campaign starring Alexa Chung. Shot in Saint-Tropez, France, by Jean-François Julien, Alexa makes us want the whole collection including the oh so adorable vintage Fiat convertible.

Speaking about the Longchamp collection, the Longchamp Le Pliage bag takes center stage in various summery colours. Who else wants to put one on their wish list?

Alexa Chung for Longchamp

Alexa Chung Longchamp Spring 2014 campaign

(credit images: Longchamp and Longchamp Instagram)



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