Without a doubt, Chanel is one of the world’s most coveted fashion brands (if not the number 1). Rightly so as a Chanel item really steals the show. Whether it’s the iconic Chanel 2.55 bag or the famous Chanel jacket you basically can’t go wrong with Chanel. But with its popularity comes a hefty price tag.
Take the Chanel bags for example. Investing in a Chanel bag can be as much as a small car. On the upside, due to its annual price increase, buying a Chanel bag is nowadays sometimes better than investing in shares. Assuming of course, that you keep it in pristine shape – meaning storing it away with all its papers including invoice and dust bags- and sell it with a profit. Even gently used Chanel bags hold their original value very well.
But what to do if you love Chanel, but don’t want to break the bank? Then it’s time for the 5 tips below on how to buy Chanel at a discount
1. Shop the re-sale websites
Start browsing re-sale websites, such as Vestiaire Collective, for pre-loved Chanel items. Often you can find Chanel items which are barely used or not used at all for a discount.
Found an item you like? Before you get your credit card out, make sure to read the description of the item carefully (like condition, size, material, does it come with authenticity card, etc) to avoid any unpleasant surprises. And if you have any questions make sure to ask them, because generally there’s no return policy.
2. Visit auctions in person or bid online/telephone
Auctions can be a great place to find Chanel items at steeply discounted prices. Even the smaller auction houses in your area sometimes carry Chanel so it’s worth signing up to their newsletters and keeping an eye out. But for the best selection of Chanel items the bigger auction houses are the place to go. Some even have special designer handbag auctions, think of such as Chanel and Hermes bags.
Just like with shopping at resale sites, do your research. Make sure you know the condition of the piece (some auction houses have condition reports), what the store price is of the item and read the description.
A word of warning though. If you’re going to bid on a Chanel item (or any item), don’t get carried away during the bidding process. Make sure that you’ve set your maximum amount. Before you know it you might have scored that Chanel item but at a price well over your head (do take into account you also have to pay a buyer’s premium).
3. Browse the Chanel sale
Contrary to what a lot of people think, Chanel – like all other brands – has bi-annual sales. Those bi-annual Chanel sales are perfect for stocking up on Chanel goodies at reduced prices. Don’t forget to have a look at department store sales as well (some of the large department stores carry Chanel). Sometimes those discounts are better than in the Chanel boutique.
If you’re hoping to snap up one of the iconic Chanel bags on sale, like the 2.55, Boy bag or classic flaps to name a few, you’re not going to find it. But there are plenty of other things to snap up.
Want to make the most out of your Chanel purchase? Buy during the winter sales if you live in a colder climate and during the summer sales if you live in a warmer climate. There’s No use point of spending your hard earned Chanel cash on an item which you’re barely going to use.
4. Go duty-free
Duty free is the way to go if you don’t want to wait for the sales or simply want to buy a Chanel with a discount. But do your research, try to call the store and see if they have the item you want in store and ask how much the duty free price is. Not looking for a specific item? Just stop by and see what they are offering.
5. Shop abroad
Due to the currency exchange differences your favourite Chanel items might be less expensive in another country. Planned a trip abroad? Ring up those Chanel boutiques of your destination country and see if it’s worth paying them a visit.
And now for a reality check like David Fincher loves to say. Even if you follow these tips Chanel is far from cheap. So make sure you really love the item before you purchase it. But in worst case scenario you can always resell and recoup your (part) purchase price.